Amaze Holdings to Acquire Gold-Backed DeFi Ecosystem BullionFX for $155 Million
NEWPORT BEACH, California, September 29th, 2026 – Amaze Holdings, Inc. (NYSE American: AMZE) announced today it has entered into a binding Letter of Intent (LOI) to acquire the assets of BullionFX, including its core platform Alchemy, for approximately $155 million in stock. The proposed acquisition would integrate a decentralized financial ecosystem backed by physical gold into Amaze’s portfolio, expanding its reach into retail, institutional, and blockchain markets.
The BullionFX assets encompass the technology, infrastructure, and intellectual property behind a blockchain-based financial ecosystem centered on auditable physical gold. This move signifies a strategic pivot for Amaze, extending its operations beyond creator commerce into gold-backed digital asset infrastructure. The transaction arrives amidst a notable resurgence in cryptocurrency markets, significant growth in stablecoin transaction volumes, renewed institutional interest in digital assets, and the continued strength of gold as a traditional store of value. Visa Onchain Analytics (Allium) reported that adjusted stablecoin transaction volume reached $1.79 trillion in June 2026, a 125% increase year-on-year.
“The renewed momentum in crypto and gold’s enduring role as a store of value have created a unique opportunity for infrastructure built on both,” stated Joel Krutz, Interim Chief Executive Officer of Amaze. “Alchemy is a comprehensive, gold-backed financial ecosystem, and we believe bringing it to the public markets can generate substantial long-term value for our shareholders.”
The acquisition will provide Amaze with the technology, infrastructure, and intellectual property for a robust decentralized finance (DeFi) ecosystem. In this system, each unit of digital value is linked to physical gold held by independent custodians. The platform’s architecture is designed to support lending and borrowing protocols, yield-generating products, cross-chain interoperability, and an Ethereum-based Layer 2 network. This network aims to bridge traditional and decentralized finance, catering to the rapidly expanding market for gold- and USD-backed stablecoins and offering users broad functionality, including access to yield opportunities.
Following the closing of the transaction, Amaze plans to prioritize the launch of its self-custody retail wallet and yield engines. As an initial institutional application, the company intends to pursue the establishment of a listed Stable Asset Treasury (SAT) vehicle for gold and USD, subject to regulatory approvals.
“We’ve observed traditional financial markets increasingly adopting blockchain technology and, more recently, stablecoins, driven by retail users seeking greater control, custody, and transferability of their assets,” said Stephen Moss, Founder of BullionFX. “We believe traditional finance will increasingly converge with decentralized finance to leverage the best attributes of both. Alchemy is strategically positioned to bring a range of bridged traditional and decentralized financial products to market, introducing innovative offerings at both retail and institutional levels while aiming to mitigate risks associated with conventional stablecoin models. Becoming part of a publicly listed company will provide Alchemy with the access and institutional credibility needed to accelerate our mission: a stable, transparent financial ecosystem for retail users that bridges traditional and decentralized finance.”
Inside the Alchemy Platform
$GOLD, Backed by Physical Gold: Alchemy’s primary token, $GOLD, is designed to be backed one-to-one by physical gold held in secure vaults, independently custodied and audited. Reserves are intended to be subject to real-time attestation through third-party, institutional-grade audit mechanisms. $GOLD is positioned as the network’s settlement asset, combining the stability of a hard asset with the speed and transparency of blockchain settlement.
Built for the Stablecoin Industry: Alchemy is a platform for both retail and institutional clients, developed to serve the rapidly growing stablecoin industry. Its compliance-focused architecture is engineered to support gold-linked payments, yield generation, lending, borrowing, cross-chain interoperability, and open-ecosystem DeFi applications that third-party developers can build upon.
Institutional Gold Infrastructure on Ethereum Layer 2: For institutional clients, Alchemy offers gold-based infrastructure encompassing gold as a currency, USD products collateralized by gold, and other gold-backed financial products. Operating on an Ethereum-based Layer 2 network, it aims to bring gold’s inherent stability on-chain, serving as a foundation for future industry products.
Proprietary Yield Engines: Alchemy’s proprietary yield engines for gold and USD are designed to power institutional products targeting competitive returns by connecting traditional and decentralized markets.
Self-Custody for Retail: A planned self-custody retail wallet is intended to provide users with direct access to gold-linked payments, yield, and DeFi applications, while maintaining full control over their assets.
“Stablecoins have demonstrated the demand for digital money. The next critical question is what that money is anchored to,” commented Simon Rahme, Co-Founder and CTO of BullionFX | Alchemy. “We engineered Alchemy’s Layer 2 so that gold is integrated within the settlement layer itself, rather than being layered on top. This provides developers and institutions with a robust foundation for payments, lending, and yield products, with reserves designed to be verifiable on-chain.”
Transaction Terms
The LOI, which includes certain binding provisions, outlines the parties’ commitment to work towards definitive agreements. The transaction, if completed, will involve a significant issuance of Amaze common stock to BullionFX. The final terms are contingent upon satisfactory due diligence, regulatory review, approval from each company’s board of directors, and other customary closing conditions.
About Amaze Holdings, Inc. (NYSE American: AMZE)
Amaze Holdings, Inc. operates an end-to-end, creator-powered commerce platform. It provides tools for brand development, product creation, advanced e-commerce solutions, audience growth, and scalable managed services. By enabling individuals to transform their knowledge, creations, and shared content into sustainable income, Amaze empowers creators to foster deeper audience relationships and pursue more flexible paths to personal and financial well-being. Further information is available at www.amaze.co.
