Starting October 19, 2026, eligible creators will have the opportunity to earn a new Engagement Bonus, in addition to their existing trading fee commissions. This bonus will be awarded when their content successfully drives genuine user interaction, such as comments, likes, and follows.
Rewards for the period of October 12, 2026, through October 18, 2026, which are scheduled for release on October 21, will adhere to the previous reward structure. However, all rewards issued from October 19, 2026, onward will be calculated under the newly introduced rules.
Introducing the Engagement Bonus
Beyond the trading commissions generated by published content, eligible text-based content, encompassing short posts, long articles, and videos, can now qualify for a weekly Engagement Bonus. This bonus is contingent upon the content fostering authentic and high-quality user engagement.
Livestream Bonus Commission
Earnings from livestreams are comprised of a Basic Commission and a Bonus Commission. Each week, the top 100 creators within the livestream category, as determined by their weekly Basic Commission earnings, will be eligible to receive a Bonus Commission. Further details are available in the Reward Structure section.
Both text content and chats will generate a Basic Commission.
Earn from Reader Trades
When regular users and VIP 1-2 readers interact with coin cashtags (e.g., $BTC) or trading widgets embedded within a creator’s content, and subsequently complete a qualified trade, the creator can earn up to 50% in trading fee commissions.
This trading fee commission applies to trades executed on Binance Spot, Margin, and Futures (excluding copy trading), as well as Convert trades (specifically, Convert Instant orders).
All Content Types Qualify
A wide range of content formats are eligible for these rewards, including short posts, long articles, videos, live streams, and chats.
The total rewards a creator can accrue are calculated as follows: (Text Trading Commission + Platform Engagement Bonus) + (Live Stream Basic Commission + Live Stream Bonus Commission) + Chat Basic Commission.
Reward Breakdown
Basic Commission: All eligible creators will receive a one-time 20% commission on each trade.
Engagement Bonus: Eligible text-based content can earn an Engagement Bonus from a dedicated weekly reward pool. A creator’s share of this pool will be determined at Binance’s sole discretion, based on the quality and volume of engagement their content generates, including comments, likes, and follows. Different types of engagement hold varying weights, with contributions from more active users carrying greater significance. This bonus is designed to recognize and reward content that sparks genuine discussion and is calculated and settled on a weekly basis.
Bonus Commission (Livestreams Only): The top 100 creators at the close of each week, ranked by their basic commission earnings, are eligible to receive a bonus commission. The bonus commission is calculated and settled weekly.
| Content Format | Basic Commission | Bonus Commission | Total Commission | Engagement Bonus |
|—|—|—|—|—|
| Text | 20% | N/A | 20% | Earned from the weekly reward pool |
| Live Stream | 20% | Top 1-30: 30%; Top 31-100: 10%; Other eligible creators: N/A | Up to 50% | N/A |
| Chat | 20% | N/A | 20% | N/A |
Example Scenario:
Consider Creator A, who publishes text content, hosts live streams, and manages chats, while also actively engaging with their followers and responding to comments. If their weekly livestream Basic Commission places them within the Top 1-30 creators, their earnings by content format would be structured as follows:
Creator A’s potential earnings could encompass Basic Commission and Bonus Commission from users who trade directly through their content. Additionally, they could receive an Engagement Bonus generated by other users who interact with their content without directly trading through it.
| Content Format | Basic Commission | Bonus Commission | Total Commission | Engagement Bonus |
|—|—|—|—|—|
| Text | 20% | N/A | 20% | Eligible for weekly reward pool allocation |
| Live Stream | 20% | 30% | 50% | N/A |
| Chat | 20% | N/A | 20% | N/A |
Exclusions and Disqualifications
Only genuine engagement will be considered. The following activities are not counted and may lead to disqualification from the program:
- Manufactured Engagement: Coordinated engagement, including mutual-engagement rings, like-for-like groups, and follow-for-follow groups, will be disregarded. Engagement originating from non-genuine accounts, such as those registered in bulk, alternate accounts, or sockpuppet accounts, will also be excluded. Furthermore, engagement between related accounts—including accounts linked by the same master account, shared or related devices, IP addresses, or fund flows—will not be counted. Engagement exhibiting abnormally high-frequency or mechanical activity will also be excluded.
- Fake Engagement: Engagement that is not supported by genuine reading behavior will be excluded.
- Other Excluded Engagement: Withdrawn engagement, such as removed likes, unfollows, and deleted comments, will not be counted. Repeated engagement is also subject to de-duplication: a reader’s like or comment on the same content will only count once, and following the same creator will count only once per week.
Reward Distribution and Calculation
Binance will calculate each qualified creator’s commission rewards at the end of each week. These weekly rewards will be distributed in USDC to their Spot Account by the following Thursday at 23:59 (UTC).
Each week is defined as running from Monday 00:00 (UTC) to Sunday 23:59 (UTC).
The commission percentages outlined above are calculated based on the actual net trading fees received by Binance. This excludes referral commissions, VIP discounts, trading fee discounts applied for the use of BNB, API broker rebates, and any other fee discounts.
The final commission payable will be determined by applying the applicable percentage to the total net trading fees.
Users will not receive commissions from trades if any of the following conditions are met:
- Trades made by users who registered via referral codes/links (including Referral Lite and Pro).
- Trades involving trading pairs that do not incur trading fees.
- Trades executed by market makers or brokers.
- API trades.
- Trades from stablecoin to stablecoin.
- Other conditions that trigger non-commissionable criteria.
Given that Convert trading incurs no fees, an estimated 0.1% of the readers’ trading volume will be used to calculate Convert trading fee commissions for this campaign.
Pro Tips to Boost Your Write to Earn Rewards
Binance reserves the right, at its sole discretion, to amend or cancel this announcement at any time and for any reason without prior notice.
